Website Optimization, Online Merchandising, & CRO for Bike Shops
Online merchandising is an art form and your bike shop’s website should work as hard as you do. Our Conversion Rate Optimization (CRO) and website merchandising services streamline the buying and booking experience so more cyclists complete purchases, schedule service, and keep coming back.
What We Do
Improve conversion flow (sales, service forms, contact)
Speed optimization
Mobile-first design improvements
Fix navigation, layout, and UX issues
Add service scheduling tools
Improve product & service pages
Your website should help you sell more bikes, book more service, and get more customers in the door — not just sit online collecting dust.
Why It Matters
Small UX improvements often turn into big revenue gains. A more intuitive website = more calls, more bookings, more shop visits.
Our Process:
We built a simple, bike-shop-friendly workflow that avoids complicated marketing jargon.
1. Meet + Understand Your Shop
What do you sell? What’s your area of focus? What makes your shop special?
2. Build a Custom Marketing Plan
We figure out which services will work best for your goals and budget.
3. Create + Launch Your Campaigns
Ads, SEO, content, website updates — everything gets built for you.
4. Optimize Based on Data
We constantly improve performance based on real results.
5. Report What’s Working
Simple monthly reports (no confusing charts or 40-page PDFs).
Why Bike Shops Choose VeloFly Digital:
We specialize only in cycling + outdoor industries
We understand rider behavior and bike-shop realities
We don’t overcomplicate things
We bring your shop modern marketing without big-agency pricing
Everything is custom-tailored to your market and goals
Your shop deserves a marketing partner who knows the difference between GRX and GX — and why it matters.
Ready to Grow Your Bike Shop?
Let’s build a plan that works for your market, your customers, and your goals.
Pricing:
We offer custom-tailored pricing based on your shop’s needs. Every shop is different — and your marketing should be too.
